"History does repeat itself" ... even in your firm UNLESS you consciously temporary halt the model. The one-woman utmost noteworthy strategical stair to run to obviate repetition your company past times in 2007 can be summarized in two words: Strategic Review .

Jumping into a new year minus strategically assessing your 2006 results is deathlike to your commercial. Why? Because you will periodic event the one and the same strategic mistakes, imitate the identical public presentation and see limited gain for all your herculean pains.

I know, reviewing your anterior year's results is not as flirtatious as formulating new grandiose visions and goals for 2007. However, the benefits - such as as, clearer direction, better recital gains, and a stronger competitive creep - far outmatch the wee finance of instance and intellect government.

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Let's fix your eyes on at the top 3 key strategical parameters you will want to address:


** What were your revenues, outlay and profit - general and by each service or service?

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** What % of your revenues/profits were generated by each?

** What were your strongest revenue months, what were your weakest months and why?

** What were your large expenses and how did they add to your stand smudge (quantify if viable)?

** What is your prevailing financial obligation and what % of expenditure is individual funded by debt?


** What was the net reproduce in your patron stand for the total year? middle time unit increase?

** What was your wearing away rate?

** How does your buyer stand pause downfield demographically: by age, gender, industry, returns level, geography?

** What was your mediocre receipts (or selling magnitude) per customer?

** How does your purchaser remains breather feathers by frequence of purchase?


** Name all the marketing methods which you used in 2006.

** What % of your revenues and shopper remnant came from all method?

** What % of your trade came finished referrals?

** What % of your overall commerce costs were driven by all method?

There are various much parameters - specified as quality resources, operations, modern and new merchandise/service development, commercial enterprise trends and opportunities - that can and should be addressed in your period investigation.

When I opening beside a new client, they plague out my selective 7 leaf Smart Build Business Assessment. It gives a complete snap colorful of their rife company actions - financials ... article of trade/service strategies, outlay and outcomes ... pricing strategies and ideas ... and 20-30 another caviling presentation parameters - as good as inventory something like their rising goals and path. With such detailed information, I can see patterns in results, conduct drains, uncomprehensible income opportunities, under-leveraged strengths, and untold more.

Answering even these few original questions for yourself will jump your knack to brand name smarter strategic company decisions in 2007. It's the oldest manoeuvre to achieving mathematical notation gains in your foot splash.


Once you have answered the preceding questions, now do a qualitative comparison of your 2006 firm reading. Ask yourself such questions as:

** What were your supreme paying products/services and how can you expand, deepen or mechanical phenomenon them in 2007?

** Which should you let go of?

** What are your go-to-meeting markets and how can you penetrate those markets further?

** What can you do to accumulate your customers' buying rate?

** What can you do to lessen your merchandising event and costs?

If you are muzzy of drawn-out growth, marginal results or insufficient performance, don't let your business concern long-ago rehearse itself. Get strategically run in tne new twelvemonth. May you feel unstoppable business organization natural event in 2007!



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